How to Work With Influencers on Group Trips As a Travel Agent With Ali Raymer

In this episode, Ali Raymer breaks down how travel advisors can partner with influencers and community leaders to build profitable group trips, from finding the right partners to managing the financial risk involved.

What makes someone the right influencer to partner with for a group trip?

It's not about follower count. Ali explains why a strong, engaged community, people who would actually pay to travel with that person, matters far more than a big social media audience.

How do you create a group trip that benefits everyone involved?

Ali shares why the process starts with listening to the influencer's goals, pain points, audience, and expectations before ever building the itinerary.

Should you use a tour operator or build a custom trip with a DMC?

From established group operators to fully customized itineraries, Ali breaks down how the right approach depends on your experience, the group itself, and how much financial risk you're willing to take on.

How can newer travel advisors start selling group travel?

Ali recommends starting with easier wins, building relationships with supplier reps, finding a mentor, and even partnering with another advisor while you learn the ropes.

Are influencer group trips actually worth it for travel advisors?

Groups can be incredibly lucrative, but they also require real work, planning, and some level of risk. Ali shares why understanding your business model, and choosing the right partners, can make all the difference.